BIONIC was created in 2006 with the vision to be the strongest chew toy… ever. The BIONIC dog toy range has ben designed for dogs who can demolish ordinary toys in minutes. With a group of very talented engineers, it took many years to develop the first material formulas. This was followed by testing, testing and more testing.

There weren't product moulds in those early days. The first BIONIC Bone shapes were made from a paint brush handle mould and came out looking like one! Paint brush dog toys were the first BIONIC testing versions. Since this inception BIONIC have been crafting dog toys to provide Tail Wagging fun and Durability for you and your canine companion to enjoy.

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