Sera has been manufacturing innovative, high quality products for aquariums, ponds and terrariums for over 45 years, and is one of the most important manufacturers in these ranges worldwide. So whether its food, care products or technical items, Sera are sure to have something to suit.

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From a one man enterprise to a global player

The success story of Sera began in 1970 with Josef Ravnak who had already gained an excellent reputation for selling high quality live aquarium food. He worked tirelessly to the develop Sera into a leading brand within the aquarium, pond and terrarium industry one step at a time. The family managed business now distributes their high quality food, care and technical products in more than 80 countries and employs over 200 people worldwide.

Full range supplier for aquariums, ponds and terrariums

Sera's product portfolio for aquarium care has been constantly optimised and expanded over the years to make them an everday name in the aquatic industry. The cornerstone of Sera's product range has always been its extremely high quality fish foods. Sera revolutionised the industry with a unique freeze drying procedure in the 1970s. Conserving different food organisms, such as bloodworms or Tubifex, while optimally preserving their nutrients and vitamins became possible for the first time.

Besides aquarium care expertise, Sera also has years of experience and competence in pond and terrarium care with an extensive range of appropriate products.